social commerce

Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
August 13, 2024  |  Retail

As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation
Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation
August 12, 2024  |  Social Commerce

The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes...

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Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
August 09, 2024  |  Social Commerce

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail...

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Amazon Deals Expands to TikTok, Pinterest
Amazon Deals Expands to TikTok, Pinterest
August 08, 2024  |  Social Commerce

Amazon has  partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This...

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Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
August 08, 2024  |  Earnings

Back in 2004, Yelp’s crowd-sourced business review platform helped create an era of commerce defined by at-your-fingertips convenience. That was then. But two decades later,...

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QVC CEO Aims Social Commerce at Gen Z Parents
QVC CEO Aims Social Commerce at Gen Z Parents
August 08, 2024  |  Retail

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...

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Report: X Working on Adding ‘Payments’ Button
Report: X Working on Adding ‘Payments’ Button
August 06, 2024  |  Social Commerce

X is reportedly getting closer to introducing a payment service. The social media platform and aspiring “everything app” is working on adding a “Payments” button...

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Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

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