Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

READ MORE >
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

READ MORE >
EBay Uses Pay by Bank to Reach New Gen Z Consumers
EBay Uses Pay by Bank to Reach New Gen Z Consumers
August 01, 2024  |  Earnings

As eBay looks to reach Generation Z and millennials, the online marketplace is turning to pay by bank to meet younger customers’ eCommerce expectations. On...

READ MORE >
46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

READ MORE >
Amex Courts Gen Z and Millennial Diners With Gold Card Updates
Amex Courts Gen Z and Millennial Diners With Gold Card Updates
July 25, 2024  |  Credit Cards

American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering...

READ MORE >
3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report
July 25, 2024  |  Mobile Wallets

In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions....

READ MORE >
How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

READ MORE >
Amex Earnings: Gen Z, Millennials Drive Credit Card Volume Growth
Amex Earnings: Gen Z, Millennials Drive Credit Card Volume Growth
July 19, 2024  |  Earnings

American Express earnings released on Friday (July 19) show that consumers continue to spend on experiences — particularly on dining out, and that momentum belongs...

READ MORE >
Gen Z Diners Trade Down to Reduce Restaurant Spend
Gen Z Diners Trade Down to Reduce Restaurant Spend
July 17, 2024  |  Consumer Insights

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS...

READ MORE >