e.l.f. Beauty

Cost-Conscious Consumers’ Demand for Discounts Fuels Digital Growth Across Retail
Cost-Conscious Consumers’ Demand for Discounts Fuels Digital Growth Across Retail
August 12, 2024  |  Loyalty & Rewards

As consumers’ ongoing financial concerns drive them to seek deals and promotions, brands across retail categories are seeing increased engagement with their loyalty programs. Sportswear...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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e.l.f. Beauty Takes on Inflation With Dual Pricing Strategy
e.l.f. Beauty Takes on Inflation With Dual Pricing Strategy
September 20, 2022  |  Retail

In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third...

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Today In Retail: eCommerce Helps Fuel e.l.f. Beauty’s Net Sales; ShipBob Collaborates With Walmart
Today In Retail: eCommerce Helps Fuel e.l.f. Beauty’s Net Sales; ShipBob Collaborates With Walmart
May 27, 2021  |  Retail

In today’s top retail news, e.l.f. Beauty reported that eCommerce helped fuel its net sales surge, while ShipBob is officially teaming with Walmart. Plus, Best...

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eCommerce Powers e.l.f. Beauty’s Net Sales Surge
eCommerce Powers e.l.f. Beauty’s Net Sales Surge
May 27, 2021  |  Retail

e.l.f. Beauty reported that net sales surged by 24 percent to $92.7 million for Q4 fiscal 2021, mainly fueled by “strength in eCommerce, international and...

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