Snapchat

Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
August 09, 2024  |  Technology

Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper...

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Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
Snap Hits 850 Million Monthly Users in Q2; Daily Active Users Climb 10%
August 02, 2024  |  Earnings

On Thursday (Aug. 1), Snap, the parent company of Snapchat, announced it reached a milestone during the second quarter: 850 million monthly active users. “Our...

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Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
July 09, 2024  |  Retail

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most...

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Snapchat Adds AI-Powered Tools to Build AR Effects
Snapchat Adds AI-Powered Tools to Build AR Effects
June 18, 2024  |  artificial intelligence

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and...

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Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

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Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
April 25, 2024  |  Earnings

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...

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EU Presses Big Tech Companies on AI Threats
EU Presses Big Tech Companies on AI Threats
March 14, 2024  |  Regulation

European regulators want to question Big Tech firms about potential threats of generative artificial intelligence (AI). To that end, the European Commission (EC) has sent...

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Instagram Developing Opt-In Feature for Sharing Location With Others
Instagram Developing Opt-In Feature for Sharing Location With Others
February 26, 2024  |  Social Commerce

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the...

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Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
February 07, 2024  |  Subscriptions

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...

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