Generation Z is changing the tone (or the vibe, as it were) of professional communications, with their preference for casual language creating new norms. Anecdotal...
As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....
As many consumers look for ways to ease their doomsday anxieties, Costco is positioning itself as the go-to retailer for consumers who are worried about...
Sunday (July 21) is National Ice Cream Day, and as the event has evolved for today’s digital consumers, brands are taking advantage of shoppers’ enthusiasm...
As a fringe group of consumers gets microchips implanted in their hands to make payments without using any external devices, time will prove whether these...
As the summer season heats up, wealthy vacationers from the Northeast are getting in their cars and heading out to the Hamptons for seasonal luxury,...
With eyes around the world glued to the Olympics, luxury fashion designers have a long history of taking advantage of the opportunity to cement their...
As Father’s Day approaches, retailers are seizing on different paternal stereotypes to drive engagement and sales, from dad jokes to “dadcore” style to that tangle...
It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...