Consumer Insights

Consumer Insights
New Report: How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 26, 2024

How consumers engage in the digital world provides a better understanding of a country’s level of digital transformation. But which countries are leading the pack and which are lagging? Which activities do consumers perform digitally the most? PYMNTS Intelligence’s latest edition of “How the World...

Consumer Insights
29% of Vacationers Say Better Finances Mean More Summer Travel
June 25, 2024

July Fourth is just around the corner and, if you haven’t already done so, there is still time to make last-minute travel plans. But be warned: about half of Americans who plan to travel already have their vacation itineraries mapped out.  In fact, according to...

Consumer Insights
How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 25, 2024

It’s time to take stock of global digital engagement. The pandemic has finally faded into memory and the flurry of consequential payments innovation has given way to a new round of products, features and applications. In short: Consumers are settling into reliable patterns for their...

Consumer Insights
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives. By the Numbers The PYMNTS Intelligence report, “Personalized Offers Are Powerful — but Too Often Off-Base,” created in...

Consumer Insights
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly since the CPI print earlier in the week came in flat and the economy appears to be firing on all...

Consumer Insights
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. By the Numbers The PYMNTS Intelligence study last year “Consumer Inflation Sentiment Report: Consumers Cut...

Consumer Insights
1 in 3 Shoppers Wants to Buy Local Products
June 18, 2024

As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers. By the Numbers For the recent “Generation Zillennial Report,” PYMNTS Intelligence surveyed more than 3,000 U.S. consumers in April about...

Consumer Insights
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly impact the economy in the near future. “This is the cohort for whom digital is native to their generation...

Consumer Insights
Buy Insurance Through Banks? Gen Z Says Yes
June 17, 2024

Forty-four percent of U.S. consumers are interested in purchasing insurance products directly through their financial institutions (FIs), and this interest is especially strong among younger consumers and those with higher incomes. These are just some of the key findings included in PYMNTS Intelligence’s, “Why Consumers...