Generation Z news and trends

@Girls Host: Social Commerce Is Influencing More Personal Content
Social Commerce // August 12, 2024

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and...

Gen Z Transforms Workplace Communication by Keeping It Caszh
Personnel // August 10, 2024

Generation Z is changing the tone (or the vibe, as it were) of professional communications, with their preference for casual language creating new norms. Anecdotal and quantitative evidence alike show the shift. For instance, videos have been going viral on social media showcasing the informal...

How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
Retail // August 09, 2024

So far this year, PYMNTS Intelligence data has illuminated a wide range of shopper behaviors, highlighting how omnichannel engagement is changing over time and how economic pressures are impacting spending habits. Here are five key takeaways about shopper behavior from 2024 so far. The Rise...

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Consumer Insights // August 08, 2024

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World Does Digital” study surveyed more than 67,000 consumers across 11 countries accounting for nearly half the world’s GDP about their...

Interviews & Exclusives
@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM Curfew and host of the @girls page with more than 12 million TikTok followers and 7 million Instagram followers, said in an interview with PYMNTS […]

Banks Eye BNPL as Way to Reach Gen Z

August 07, 2024
As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL) services presents both a threat...

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

3 Big Ideas From PYMNTS Intelligence’s Digital Wallets UK Report

July 25, 2024
In the United Kingdom, digital wallets are not just tools for online payments; they are rapidly evolving into versatile companions for everyday tasks and transactions. A recent PYMNTS Intelligence Report,...

Quick Reads
Amex Courts Gen Z and Millennial Diners With Gold Card Updates

July 25, 2024
American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering new credits for restaurant spending. “We’re seeing particularly strong restaurant spend with Millennial and Gen Z consumers, which is our fastest growing customer segment,” Howard Grosfield, president of U.S. consumer services […]

Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their...

E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk

July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox,...

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles...