Generation Z

Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
August 13, 2024  |  Retail

As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...

READ MORE >
@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

READ MORE >
Gen Z Transforms Workplace Communication by Keeping It Caszh
Gen Z Transforms Workplace Communication by Keeping It Caszh
August 10, 2024  |  Personnel

Generation Z is changing the tone (or the vibe, as it were) of professional communications, with their preference for casual language creating new norms. Anecdotal...

READ MORE >
How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
August 09, 2024  |  Retail

So far this year, PYMNTS Intelligence data has illuminated a wide range of shopper behaviors, highlighting how omnichannel engagement is changing over time and how...

READ MORE >
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

READ MORE >
Banks Eye BNPL as Way to Reach Gen Z
Banks Eye BNPL as Way to Reach Gen Z
August 07, 2024  |  Buy Now Pay Later

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL)...

READ MORE >
86% of Shoppers Don’t Want In-Store Voice Assistants
86% of Shoppers Don’t Want In-Store Voice Assistants
August 06, 2024  |  Consumer Insights

Consumers may be beginning to use voice artificial intelligence (AI) assistants for online shopping, but they would like to keep this technology out of brick-and-mortar...

READ MORE >
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
August 03, 2024  |  Retail

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game....

READ MORE >
EBay Uses Pay by Bank to Reach New Gen Z Consumers
EBay Uses Pay by Bank to Reach New Gen Z Consumers
August 01, 2024  |  Earnings

As eBay looks to reach Generation Z and millennials, the online marketplace is turning to pay by bank to meet younger customers’ eCommerce expectations. On...

READ MORE >