Loyalty & Rewards

Loyalty & Rewards
Cost-Conscious Consumers’ Demand for Discounts Fuels Digital Growth Across Retail
August 12, 2024

As consumers’ ongoing financial concerns drive them to seek deals and promotions, brands across retail categories are seeing increased engagement with their loyalty programs. Sportswear brand Under Armour shared on a call with analysts Thursday (Aug. 8) discussing its first-quarter fiscal 2025 earnings results that...

Loyalty & Rewards
How Technology With a Side of Service Is Shaping Restaurant Loyalty
August 06, 2024

Shifts in consumer behavior and advancements in technology are transforming the restaurant industry. The evolving landscape of loyalty and engagement is also a trend to watch, Steve Fusco, president and head of all distribution for Rewards Network, told PYMNTS. “If you look more generally at...

Loyalty & Rewards
Bilt Valued at $3.2 Billion as Rewards Program Grows
August 04, 2024

Loyalty rewards platform Bilt is valued at $3.2 billion after a new funding round. The company raised $150 million from a round led by the Ontario Teachers’ Pension Plan, Bilt announced Thursday (Aug. 1), just months after a $200 million round valued it at $3.1...

Loyalty & Rewards
Rewards Drive Mobile Wallet Use for One-Third of eCommerce Shoppers
August 01, 2024

Rewards are a stronger draw for digital wallet users shopping via digital channels than those making purchases in person. By the Numbers A survey of more than 4,100 United States consumers for the 2023 PYMNTS Intelligence study “Apple Pay @9: The Battle for in-Store Adoption...

Loyalty & Rewards
Unlocking Loyalty’s Potential: How Product-Market Fit Drives Program Success
July 23, 2024

Achieving success with loyalty programs often proves elusive for brands that prioritize the wrong elements. The concept of product-market fit, widely discussed in entrepreneurial circles, highlights the imperative of aligning products with market demands. Many loyalty initiatives flounder because they focus inwardly on the program...

Loyalty & Rewards
Domino’s Loyalty Refresh Doubles Members’ Pickup Orders Amid Consumer Hesitance
July 18, 2024

As consumers cut back their overall spending, Domino’s has been able to get its loyalty members to buy more by offering more effective rewards. On a call with analysts Thursday (July 18) discussing the quick-service restaurant (QSR) behemoth’s second quarter 2024 financial results, CEO Russell...

Loyalty & Rewards
Amex Urges Merchants to Embrace Digital Loyalty’s Hyper-Personalization Mandate
July 17, 2024

If a business doesn’t meet its customers’ needs, its competitors will be happy to. That’s increasingly the reality for businesses today. In an era where consumer expectations around convenience and personalization are at an all-time high, digital loyalty programs have emerged as a component for...

Loyalty & Rewards
5 Metrics to Elevate Your Loyalty Program
July 04, 2024

Brands use loyalty programs to increase sales, acquire and retain members, enhance the customer experience and create advocates. Return on investment (ROI) is foremost among any brand’s metric to measure the efficiency and performance of a loyalty program. Since every loyalty program is different, calculating...

Loyalty & Rewards
Flipkart Launches UPI Payment App Offering Cashback Rewards
June 26, 2024

Walmart-owned Indian eCommerce firm Flipkart has launched a Unified Payments Interface (UPI) payment app that offers up to 5% cashback on purchases. The new super.money app is available on the Google Play store. “Unlike other UPI apps, we’ll never offer you useless coupons, scratch cards or coins,”...